Advertising by Pharmacies (cepInput)

The French regulations have led to a de facto ban on advertising by pharmacies. EU pharmacies which are not "physically" represented on the French market are most affected. Without advertising they are not "visible" to potential consumers. It would therefore be advisable for the CJEU to follow its decision in the Vanderborght case where it regarded a total ban on the advertising of dental care services as an unjustified restriction of the freedom to provide services. Analogously, total bans on advertising by pharmacies should be regarded as an unjustified restriction of the free movement of goods.