Language Technology as a Competitive Advantage for the EU
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Language Technology as a Competitive Advantage for the EU

Dr. Anselm Küsters, LL.M.
Dr. Anselm Küsters, LL.M.

Language models such as ChatGPT are both a risk and an opportunity for Europe. The Centre for European Policy (cep) outlines a ten-point guide for small and medium-sized enterprises (SMEs). Key question: How can Artificial Intelligence (AI) create competitive advantage efficiently? Key demand: Companies should be pragmatic – and less hesitant

 

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“We see advantages in integrating Artificial Intelligence into everyday working life. Instead of closing themselves off, promoting only pilot projects and shying away from risks, it is important that companies integrate language technology in order to remain competitive and innovative”, says author Anselm Küsters.

The cep digital expert formulates a recipe with ten ingredients. Companies should use demand planning and strategic analysis to find out how Artificial Intelligence can improve processes. The choice of cloud-based services and the use of open models influence the flexibility of AI tools and the dependence on external companies.

Küsters recommends techniques such as fine-tuning and retrieval-augmented generation to adapt the models to the specific needs of the company. The error susceptibility of AI models must be balanced with internal error tolerance. In addition, internal expertise should be built up in the areas of prompt design and online design. Küsters advocates the sustainable and socially responsible use of AI on the basis of already existing legal frameworks. Internal tests can measure energy efficiency and feedback mechanisms can keep the technology up to date.

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Language Technology as a Competitive Advantage for the EU (publ. 04.16.2024) PDF 707 KB Download
Language Technology as a Competitive Advantage for the EU